Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

When Kaiser Permanente opens its massive, one-million-sf Oakland Medical Center Replacement Project early next year, staff, patients, and families may notice something peculiar about the place. Open ...

Augmented reality (AR) can bring customer interactions with products to a higher level and catapult business growth, but many business owners don’t understand how to use this new technology. Here’s ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Some days, a picture is worth far more than a thousand words. When effective communication is needed, imagery can play an important role. However, in many instances, pictures are not enough. For ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

As augmented reality (AR) is increasingly deployed in the manufacturing and processing industries—particularly in maintenance and training applications, it’s important for companies to recognize that ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...