Hightouch's Agentic CDP rebrand and Databricks' CustomerLake entry are rewriting what a customer data platform even is.

Ours Privacy, the HIPAA-compliant customer data platform (CDP) built by healthcare marketers for healthcare marketers, today ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

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Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series ...

Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution and activation in one governed environment. The launch positions marketing as ...

Rafa Flores, Chief Product Officer @Treasure Data, is redefining market-agnostic saas with breakthrough solutions at the edge of Data & AI. Many organizations weigh the option of building a customer ...

Oracle on Tuesday launched the AI Data Platform, a unified set of capabilities aimed at enabling customers to securely develop AI models and applications, including agents. Introduced in Las Vegas ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...