With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...
The Food Standards Agency (FSA) publishes a nutrient profiling model to differentiate unhealthy foods. It’s intended to help Ofcom improve the balance of advertising to children. At the time, 80% of ...
The highest rates of inflation in 30 years, supply chain issues caused by conflict, labour shortages due to a still-present global virus and significant legislative changes on the horizon which will ...
How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...
New rules coming into play today (1 October), will drastically change how many of the UK’s biggest brands can advertise on TV and online, and could have far-reaching impact on media choices, ...
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