For a few minutes on Sunday afternoon, Wimbledon's Centre Court became the perfect encapsulation of the current tensions between humans and machines. When Britain's Sonay Kartal hit a backhand long on ...

The world of sports is on the brink of a technological revolution, and at the center of it lies 3D digital twin technology. Companies like Arcturus are leveraging cutting-edge advancements to create ...

In a recent sit-down interview with The Canadian Press, Welling noted the many strides golf broadcasts have made in recent years, including graphics of shot trajectory, spin data, ball altitude and ...

Former University of Colorado football player and Olympic skier Jeremy Bloom is launching groundbreaking artificial intelligence technology in the sports world. On Wednesday, Bloom announced the ...

It has been an exciting week for the sports technology world as SportsInnovation 2026 officially kicked off on Wednesday. The ...

Artificial Intelligence, athletic training, fitness guides, Virtual reality The Intersection of Sports and Technology: How Athletes Are Leveraging Innovation ...

As pickleball paddles evolve as rapidly as the sport itself, there is currently a raging debate about Gen 3 polymer paddles ...

A Looper Insights survey of top media-tech execs suggests that Amazon, Google, Netflix and other big tech companies might control the latest ‘feeding frenzy’ for sports rights, not the leagues.

Ask enough college football coaches about technology, and the consistent message about its benefits will boil down to whether it saves them any time. Time is a precious resource in football. You have ...

Athletes and fans see it all the time: referees, umpires and judges sometimes make the wrong call. Could artificial intelligence make that a thing of the past?

Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What's more, the proliferation of data is influencing everything ...

The Brazilian Football Confederation (CBF) was present at the SBC Summit Rio 2026, an event that brings together leaders, ...