Redirect chains can significantly affect your website’s performance and SEO health. When one URL redirects to another, which then redirects to yet another, it creates a chain that can confuse search ...

Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. Google’s Gary Illyes and Lizzi Harvey worked together to add eight ...

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

Change URLs for real reasons, not for handwavy "good for SEO" reasons." Maybe even strong language against changing URLs. I have also never been a fan of changing URLs for SEO reasons. In fact, my old ...