How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Illness perception (IP) is how individuals interpret a medical condition through their values, beliefs and experiences. In paediatric and neonatal intensive care settings, IP has been associated with ...

Traditionally, perception and cognition have been considered distinct domains of psychological science. Perception was understood to be the raw data collector—our sensory touchpoint with the external ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

Since COVID-19 early in 2020, I’ve been working with a number of athletes, from junior-elites to collegians to Olympians and pros. Though the pandemic has been a truly awful experience, it has also ...